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Are you a Personal or Business brand or both…

Are you a Personal or Business brand or both… In all the FREE brand audits I have conducted recently, I have noticed one key question keeps popping up “Should I be marketing myself as a personal or business brand?” So this has prompted me to write an article. Think of well known entrepreneurs such as […]

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What Brands Do You Love, Trust And Why?

What Brands Do You Love, Trust And Why? There is a reason why a successful brand doesn’t happen overnight. It takes years of hard work, knowledge, dedication, consistency and experience not to mention building up business relationships and gain trust. There are so many brands out there, in fact everyone of us is a walking, […]

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Speculate to accumulate: Why it is so important to invest in yourself…

Speculate to accumulate: Why it is so important to invest in yourself… Over the past 8 years, I have learnt so many lessons in life and business and still am to this day… When I first started up in business as Madcow Graphics in 2008, I didn’t have a clue what budget or support I […]

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5 steps to get you clear on what your brand should be…

Where are you now? You’ve either got a fantastic business idea, or have been running a business for several years and are ready to up your game. You understand that you need a strong brand, but there is one important question: “How do you make sure that the time and money that you invest in […]

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Five ways to gain trust through your Brand Identity

When thinking of your branding, the word trust would not necessarily be the first thing that comes to mind, but really it should be at the top of your list. Unless clients feel they can trust you and feel confident with you as a person, when they are looking to buy your service or product, […]

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Align your brand identity with your passion and purpose

Does your brand style reflect you? Are you passionate about what you do – day in day out? Whether you are a personal brand or business brand, the message you give out with your brand identity needs to be aligned with your passion and purpose. You need to bring out your personality, mission and values […]

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Why having a professional brand can still leave you clientless!

You think you have done all the hard work, set yourself up as a business, contacted a brand specialist or graphic designer, created a brand identity to give you consistency and professionalism, but you are still waiting for the phone to ring and the leads to come flooding in? So what is the point of […]

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Get inspired, create a ‘Brand’ Board for your Business Identity…

Get inspired, create a ‘Brand’ Board for your Business Identity… We all like to get creative when it comes to our wedding planning, or home interiors and lifestyle planning, whether it be on Pintrest or looking through magazines and websites for inspiration. But, have you considered putting together a ‘brand’ board before you start creating […]

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Book your FREE 30 minute Brand Identity Audit Call…

Book your FREE 30 minute Brand Identity Audit Call… I have been helping entrepreneurs create branding that gets them noticed by clients for 10 years. I have seen 100’s struggle to stand out from the crowd because their branding is not attracting their ideal client. I have had enough of watching businesses have quick fixes with no […]

Five Steps

Five steps to designing your logo and what it does for you…

If you have just recently read my article ‘So…why do you need a Logo’ then this is a great follow on article to expand on what you should portray in your logo. You’ve got your business idea, set your foundations for the business, thought of a great business name and managed to purchase the domain. […]